Greg Leuch is a user interface designer, developer, and hacker. Former Senior Designer at Buzzfeed. Former Director of R&D at Rocketboom & Know Your Meme. FAT Lab virtual fellow, JESS3, and more. New York City, New York. Passionate about design, web, technology, and art.
FAT GOLD Public Access now live! Go watch. http://gold.fffff.at/live.html (at Eyebeam Art + Technology Center)
F.A.T. GOLD: Five Years of Free Art & Technology
At Eyebeam – Curated by Lindsay Howard
Opening: Monday April 1, 2013 from 7:00pm–9:00pm
Panel discussion with artists from 6:00pm–7:00pm
Organized by Eyebeam Curatorial Fellow Lindsay Howard, F.A.T. GOLD brings together an international group of twenty-five collaborators comprised of artists, hackers, engineers, musicians, and graffiti writers, many of whom have been involved with the organization as residents, fellows, or collaborators, for a week-long residency and retrospective, which will run through April 20.
540 W 21st St
New York, NY 10011
See you punks there!
(GIF by gleuch)
I try not to…
I rather not.
But I will use this moment to put up a reminder that the Know Your Meme staff and the people who shoot the episodes are two entirely different groups alltogether.
This episode does not represent the quality KYM is aiming for in its articles. We dislike this thing just as much as the next person. It is the unfortunate result of poor communication.
Qualifier: all I do nowadays is lurk in the KYM forums and db so I know nothing about why KYM episodes continue to be shot 3000 miles away from the staff. There may be a good reason for this. However…
In olden times, every KYMer who got on camera was also a part of the KYM community. They were co-authors on their scripts and did at least some of the research on the source entries themselves. It was the only way to make sure that the person talking about the thing actually knew what the thing was actually about.
Even with the above setup, we still had weekly All Staff meetings where we discussed and debated and fact checked every script being researched. And everyone who worked on the script was also present during the shoot and could raise a flag if something didn’t look or sound or feel legit.
And, of course, before a script was even written, all of the facts were vetted by the authors, editors, and contributors who were members of the subject community and who wrote the articles themselves.
This meant that our margin of error on episodes was as close to zero as we could get within reason.
The handful of times we ever got our facts wrong in an episode was usually because I alone would accidentally something or other during a last minute rewrite. In those few times, if I had just left it to the group, everything would have been okay.
SOMEONE FIXED IT.
From Scott Versago: “I got to tackle the official “#1 worst portrait tattoo in the world” today. I’m sure you’ve all seen it a million times online, as had I. I couldn’t believe my eyes when this guy walked in and showed me this project. I think my jaw literally hit the floor. He went on to tell me the story behind the portrait; He had just married his beautiful wife and not even three months afterwards she was killed in a horrible house fire accident leaving him to raise their three children alone. Shortly after he went to a local tattoo studio to memorialize his wife and was left with this abomination. He later returned to that studio for one more session, thinking that perhaps “he had done something wrong in the healing of the tattoo” and they butchered it even more the second time. Finally, he drove all the way to my studio, Empire Ink, just to meet me and to see what his options were. Touched by his story, I gifted the entire project to him for free. Now he has closure and I have an amazing story to add to my portfolio!”
Was excited to participate with #ArtsTech on this panel!
Our co-founder Greg spoke on a panel last night on Social Media, Art, and the ‘Like’ Economy at the #ArtsTechMeetup.
(Protip: when there are technical issues, don’t do an awkward dance.)
Coca-Cola won’t say how it makes its best-selling Simply Orange orange juice, but one thing is for sure: It’s not so simple. A new investigation by Bloomberg Businessweek shows that the Coke-owned orange juice brand that’s billed as less processed version of Tropicana is in fact a hyper-engineered and dauntingly industrial product. The factory in Florida where the bulk of Coke’s orange juice products are made sounds less like a bucolic grove where natural things grow than an oil refinery where natural things go to die. And yes, that includes the “Grove Made” variety.
Read more. [Image: Coca-Cola]
I kind of don’t care because I don’t drink this brand, but it’s interesting to see how a company like Coca-Cola essentially sells bottled tap water, but they can’t figure out a way to just put orange juice in a bottle and sell it at a profit.
The original Bloomberg Businessweek piece is a must read:
Black Book isn’t really a secret formula. It’s an algorithm. Revenue Analytics consultant Bob Cross, architect of Coke’s juice model, also built the model Delta Air Lines (DAL) uses to maximize its revenue per mile flown. Orange juice, says Cross, “is definitely one of the most complex applications of business analytics. It requires analyzing up to 1 quintillion decision variables to consistently deliver the optimal blend, despite the whims of Mother Nature.”
The Black Book model includes detailed data about the myriad flavors—more than 600 in all—that make up an orange, and consumer preferences. Those data are matched to a profile detailing acidity, sweetness, and other attributes of each batch of raw juice. The algorithm then tells Coke how to blend batches to replicate a certain taste and consistency, right down to pulp content. Another part of Black Book incorporates external factors such as weather patterns, expected crop yields, and cost pressures. This helps Coke plan so that supplies will be on hand as far ahead as 15 months. “If we have a hurricane or a freeze,” Bippert says, “we can quickly replan the business in 5 or 10 minutes just because we’ve mathematically modeled it.”
Orange juice and economy air travel have everything in common.
Also: your “fresh” orange juice is eight months old.
Makes me *barf*